McCann Erickson India is turning into an export hub for the group's worldwide advertising services and this includes the creative side too.
Is it possible to refurbish a brand that has been sullied with a Rs 7,800 crore (Rs 78 billion) fraud? One can't be sure, but to attempt this, the campaign ought to stress on integrity and action, say three of the top minds of the country's advertising industry.
This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.
Parties expected to splurge a fourth of advertising budget on social media.
'When you go through the ups and downs of life you need someone who says that no matter what happens to you, whether you are successful or not, I am there with you.' 'In the absence of that person and that love, you have a society which is depressed.'
